Eutelsat to take 9° East video neighbourhood with new 9B

Editor ©RapidTVNews | 05-10-2011

High-growth video markets across Europe will be the target for Eutelsat Communications as it adds to its satellite portfolio occupying the 9° East neighbourhood with the new 9B craft.

9° East position is a key spot for the satellite provider, home already to the 38-transponder, 320-channel EUROBIRD 9A satellite and next door to the company’s flagship HOT BIRD satellites at 13° East . The new Ku-band Eutelsat 9B satellite, the 21st satellite of its fleet ordered assembled by Astrium Services, contains 66 transponders increasing resources by over 70%. Capacity will be spread across five footprints, with frequency reuse increasing overall bandwidth.
From a TV perspective, Eutelsat 9B’s one pan-European footprint will deliver coverage for channels seeking reach into satellite homes and to terrestrial head-ends such as those for cable TV, IPTV and DTT services.
Four focused footprints will individually address high-growth digital TV markets in Italy, Germany, Greece and the Nordic/Baltic regions. This regional footprint model is designed to enable pay-TV platforms and national DTT to address efficiently linguistic markets and in parallel leverage reception from the HOT BIRD neighbourhood.
Eutelsat has revealed that the regional mission for Italy has been designed in partnership with Italian Space Agency, ASI, on a shared usage basis with Eutelsat taking care of video broadcasting.
The EUTELSAT 9B satellite has also been selected by Astrium to host the first data relay payload for the European Data Relay Satellite System (EDRS) being implemented through a Public-Private Partnership (PPP) between Astrium and ESA.
Commenting on the new programme, Michel de Rosen, Eutelsat CEO, said: "This new satellite underscores our commitment to continue to invest in fast growing regions in our core video markets and to address new markets. We are delighted to partner with ASI, Italy's national space agency, on building complementary resources for the Italian market which add to its selection of KA-SAT to develop broadband connectivity for public administrations."