Smartclip to deliver ads to connected iConcerts
09.41 Europe/London, October 5, 2011 By Robert Briel Online video advertising specialist Smartclip has signed a pan-European partnership with multi-platform music channel iConcerts to integrate all video ads into its inventory.
iConcerts HD is a VOD platform with over 1,000 concerts and live performances featuring top-selling artists in a variety of popular musical genres, and covering some of the most high-profile festivals and live events.
Smartclip has developed its own proprietary technology system UTAI to achieve easier integration of digital video ad formats on connected TV platforms.
Shirlene Chandrapal, VP Connected TV, smartclip, said in a statement: “This partnership is a key step in the continued accelerated growth the company had been experiencing in the last eighteen months in the CTV advertising space.
“As content and applications become more and more important, this partnership will strengthen our ability to match in-stream video ads with video content, tailored to relevant target group across all screens, PCs, mobiles, tablets, gaming consoles, IPTV and connected TV” .
“We see Connected TV space as an exciting new frontier that will allow us to both extend our brand and generate new revenues from our content”, said Natalia Tsarkova, iConcerts CSO. “As with any new digital market, concrete revenue models are yet to emerge and it is hard to find partners who have proven experience in monetising this space,” she said.