Yahoo and ABC News team up online
09.03 Europe/London, October 5, 2011 By Robert Briel Yahoo and ABC News have announced they will join forces to launch a strategic online news alliance that will deliver content to more than 100 million US users each month.
This new venture blends ABC News’ global newsgathering operation with Yahoo! News. The first broadcast was George Stephanopoulos’ interview with President Obama, drawing on questions posed by readers of Yahoo! and ABCNews.com.
“This relationship will give ABC News an unrivaled ability to reach across the Web, combining Yahoo!’s vast distribution and cutting-edge technology with our award-winning journalism. For years, we’ve proudly proclaimed that more Americans get their news from ABC News than any other source,” said Ben Sherwood, president of ABC News. “Going forward, we will greatly expand this leadership by building a connection with a whole new online audience.”
“Yahoo! is committed to building the richest set of premium and personalized content experiences for our users. Our deep collaboration with ABC News further strengthens Yahoo! as the No. 1 online news source, greatly enhancing our already robust news content,” said Ross Levinsohn, EVP of Americas at Yahoo!. “ABC News and Ben Sherwood’s vision is completely symbiotic with ours; together we can create highly engaging experiences for more than 100 million users a month that will set the standard for the industry.”
Under the agreement, ABC News becomes the premier news provider on Yahoo! News, with editorial teams from both organisations collaborating on original coverage to appear on both the Yahoo! News and ABC News sites.
Teams will co-produce coverage for major news events and will have integrated bureaus in New York, Washington, D.C., and Los Angeles. ABC News content will be integrated throughout the Yahoo! News network, including the Yahoo! front page.