Hulu signs huge deal for current and past-season Univision content
Michelle Clancy ©RapidTVNews | 06-10-2011
Spanish-language channel Univision has signed a multi-year content agreement that will bring hundreds of hours of shows to the Hulu and Hulu Plus over the top (OTT) service.
On offer will be top-rated Spanish-language novelas, variety shows, comedies, and reality series from the Univision family of networks
Launching later in 2011, the offering will include current season primetime programming from the Univision Network -one of the top five networks in the country regardless of language- as well as library content and more.
"Univision is committed to making the programs Hispanic Americans love accessible anytime and anywhere," said Tonia O'Connor, president of distribution sales and marketing at Univision. "The demand for Univision's content is tremendous and this will be the first time our most popular programming will be available on the Internet."
The move is big for Hulu, which has been trying to find a bidder to acquire it but has suffered from what the industry sees as not enough in the way of exclusive content rights.As part of this agreement, Hulu users will have next-day access to a selection of current season programming, while Hulu Plus subscribers will have deeper access to current primetime episodes as well as hundreds of hours of library content.
Hulu Plus subscribers will also have access to all the content available on the free Hulu service through any Hulu Plus enabled device.