MIPCOM 2011: Hasbro content takes off with in-flight screening

Pascale Paoli-Lebailly ©RapidTVNews | 06-10-2011

Hasbro Studios, the LA-based production and distribution division of Hasbro, Inc. has announced a series of in-flight entertainment deals with seven major airlines.

The deals are part of its expansion into non-theatrical entertainment and the agreements are designed to bring the brand family programming to Continental Airlines, Emirates Airlines, South African Airways, Singapore Airlines, Etihad Airways, Qantas and Thai Airways.

Effective immediately, young travellers will be able to watch episodes of Transformers Prime on all of the carriers; G.I. Joe Renegades on Continental and Emirates; My Little Pony: Friendship Is Magic on Continental, Singapore, Etihad, Qantas and Thai; and Pound Puppies on Continental and Qantas.

“This expansion into in-flight entertainment provides us with another significant domestic and international outlet for our family programming,” Hasbro Studios President Stephen Davis said.