New African TV channel, Africa7, launches in Dakar

Louise Duffy ©RapidTVNews | 06-10-2011

A free African satellite television channel, Africa7, has launched from Dakar and will broadcast in French and English across the continent, according to Senegal's Citizen Media Group.
"This is a project which has long been in development," said Mamadou Baal, vice president of the group, which owns the channel.

"It is an educational, pan-African, television channel," he said, adding that the "7" in the title referred to the five regions of Africa, (North, South, East, West and Central), the diaspora, and the rest of the world.

The channel, which is aimed largely at women, employs about 100 people, including some 40 journalists, according to programme director Selly Yaya Wane.

Africa7, which is currently produced at its headquarters in Dakar, intends to later develop shows in other parts of the continent and eventually broadcast in Asia, Europe and America.