Telemundo launches exclusive YouTube channels
Michelle Clancy ©RapidTVNews | 07-10-2011 Hard on the heels of rival Univision bringing content to Hulu.com, Hispanic broadcaster Telemundo is launching two YouTube channels dedicated exclusively to Telemundo and mun2 content.
The channels will feature clips and short-form programming rather than linear TV that would compete with its cable, satellite and IPTV distributors.
In a network first, Telemundo weekly novela summaries will be available with English subtitles, designed for the Spanish and bilingual novela fan, as well as daily novela clips in Spanish. Additionally, Telemundo will launch the YouTube mun2 channel, which will include mun2 promotional clips and mun2.tv original bilingual content.
"We are thrilled that our platform will help create and foster connections between Telemundo's wonderful content and the large and dynamic group of Hispanic users currently active on YouTube," said Rodrigo Velloso, head of Hispanic and Latin American content at YouTube.
Telemundo's multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, and satellite.