Cooked in Africa now serving the world

Rebecca Hawkes ©RapidTVNews | 08-10-2011

South African production company Cooked in Africa Films has signed a multi million rand distribution deal for a range of non-fiction television content with global distributor Off the Fence (OTF).
The agreement includes the Cooked series and its spin off Getaway to Africa; Exploring the Vine, about three wine makers; and Charly's Cake Angels, set in a Cape Town bakery. Also included is Going Solo: Madagascar, which follows adventurer Riaan Manser as he attempts to kayak around the Indian Ocean island; the Fresh Living TV makeover show; and The Ride of the Peacemaker, an equine adventure series following the trail of Dick King.
"Broadcasters around the world are hungry for premium content and are increasingly supporting a branded entertainment model, where brand and advertising messages don't compromise entertainment and production values," said Peter Gird, partner and executive producer, Cooked in Africa.
"I believe this deal represents Cooked in Africa's coming of age, and will serve to leapfrog us into the next phase of our growing business," he added. "Part of our current strategy is to extend our content footprint around the world, including breaking into the highly competitive North American market. By partnering with OTF, our expectation is to expand our international base through the company's worldwide network."
OTF head of acquisitions, Georgina Eyre adds, "OTF prides itself on distributing high-quality factual content with global appeal, so Cooked in Africa's programming makes the perfect addition to our catalogue. With a content sales team based in six offices around the world, we can support Cooked in Africa's distribution strategy across multiple territories and platforms to maximize opportunities and ensure the widest reach."
In addition to South African Broadcasting Corporation (SABC) and M-Net, Cooked in Africa has provided content for BBC International, National Geographic, and has recently signed a primetime deal with the Discovery Channel in Canada.