New regional cableco to launch in Catamarca

Juan Pablo Conti ©RapidTVNews | 11-10-2011

San Fernando del Valle de Catamarca, the capital of the north-western Argentine province of Catamarca, is about to see the launch a new regional cable TV company.
Called TV CaSA, it will become only the second cable operator in town, joining part of the national footprint of Supercanal, Argentina's second-largest MSO after Cablevisión.
According to local news portal El Esquiú.com, TV CaSA – owned by a firm from neighbouring Tucumán – is currently laying out a hybrid fibre-coaxial (HFC) network in an area that will cover approximately 10,000 homes. The city's population is about 150,000.
Daniel Sager, secretary general for the Catamarca office at the Argentine Union of Television and Audiovisual, Interactive and Data Services, was quotes by the website as saying that the new cableco has so far recruited nearly a dozen employees.
The company is said to be working on an aggressive marketing campaign to signal its official arrival to Catamarca's pay-TV market. The service is expected to launch in the next two weeks.
Meanwhile in Mar del Plata (Buenos Aires Province), another of the country's cities where only one cable TV operator exists, a media group called Grupo Sierra has accused local councilmen loyal to the Mayor of freezing an ordinance which would give it the green light to roll out an alternative network in the coastal city.