Tapit and Clear Channel Singapore bring mobile life to bus shelters

Louise Duffy ©RapidTVNews | 12-10-2011

Advertising specialist Clear Channel Singapore and mobile technology provider Tapit have joined forces to create a new out-of-home (OOH) advertising network using near field communications (NFC).
The NFC network adds to Clear Channel’s current PLAY portfolio of digital and mobile offerings including QR codes, Wi-Fi and Bluetooth enablers, SMS, MMS and augmented reality campaign boosters.

Clear Channel Singapore and Tapit will roll out a network of 6-sheet, 12-sheet and media portal panels at 300 choice mobile-enabled bus shelters across Singapore. People will simply need to tap on any of the advertisements to receive music, videos, applications, brochures, etc. directly to their phone. Clear Channel Singapore is positioning this network as a test bed and case study for the rest of Clear Channel International.

“This is a massive opportunity for us and what we believe will be a step change for out-of-home. For the first time, advertisers can combine the traditional power of the out-of-home medium with real activation and engagement on a broad scale, driven by the technology device of the 21st century – the mobile phone.
Adam Butterworth, CEO of Clear Channel Singapore, said: "What we have developed with Tapit will enable brands to build on the mass reach, frequency and efficacy that Clear Channel Singapore already delivers, and actively engage with their customers. Our NFC-enabled network will enable consumers to interact and engage with brands, acquire detailed and relevant content on your own terms. Just one tap with your phone, and you can access websites, engage in social media, obtain vouchers, download content, etc. The opportunities are endless.”

Jamie Conyngham, CEO of Tapit added: “Clear Channel Singapore comprehensively reaches the majority of Singaporeans while they are using public transport and generally, out and about. It is unbelievable the OOH dominance Clear Channel has in Singapore. This enables us to conduct some really special and innovative campaigns.”