Dubai Media gets connected in an Arabic first for Samsung Smart TV
Rebecca Hawkes ©RapidTVNews | 11-10-2011
Government-owned Dubai Media Incorporated (DMI) is to stream its TV channels live through Samsung Smart TVs across the Middle East and North Africa, in what is the first Arab content deal for the Korean consumer electronics giant.
Dubai TV, Dubai One and Dubai Sports will be among the DMI produced channels available on Samsung's connected TV in 24 countries across the Arab world plus Turkey.
"Dubai Media Incorporated is always in pursuit of channeling its content through new media outlets," said Faisal Abdalla, DMI's chief executive for Corporate Support Services. "Smart TV being one of the latest introductions to the market, we made sure that we take up this opportunity and allow our users to experience the way they watch television altogether.
"We are committed to being the market first wherever possible in breakthrough television and media technologies," he added.
The service, delivered via a custom-built application, is being demonstrated at the GITEX technology fair, which runs from 9-13 October in Dubai.
"Samsung is committed to providing consumers with innovative products and locally customised features and applications. Our partnership with Dubai Media Incorporated will create a wholesome entertainment experience for consumers by offering unprecedented content quality and choice," said Vinod Nair, general manager, CTV-Business, Samsung Gulf Electronics.
As well as Arabic content from DMI, the consumer electronics company also plans to provide English and Hindi language programming.
Samsung currently claims to have a 45% market share of smart TV sales in the Gulf.