ITV streamlines distribution chain

Editor ©RapidTVNews | 13-10-2011

The UK’s leading commercial broadcaster ITV has embarked on a major upgrade of its IT infrastructure in order to optimise its entire content delivery chain.
ITV's move to an IT-based system will begin with its new red button interactive video services, which are due to launch before the end of 2011. The new system is designed to offer much greater playout flexibility, enhanced scalability and a lower cost of ownership.
As part of the programme, ITV will streamline its distribution chain using highly integrated IT-based content delivery, based on the iTX solution from production, playout and delivery systems provider Miranda Technologies.

The entire key layout processes will be simplified, using Miranda's systems, including NVISION routing, Kaleido multi-viewers, and iControlPlayout Manager facility monitoring.
The result of such facility integration and usage of an IT-based architecture, claims Miranda, will be reduced complexity of facilities and simplified maintenance. By handling all stages of the production and delivery process under a consistent user environment, iTX is also attributed with being able to deliver unprecedented increases in efficiency, scalability and speed of response for media businesses.
Moreover, Miranda says that a single ITV operator will be able to monitor the entire content delivery chain, and quickly respond to any faults in the system to improve the quality of service, using advanced signal path and facility monitoring.
Paul Dale, Chief Technology Officer, ITV, said, "We are delighted to have entered an agreement with Miranda Technologies to support a core part of ITV's technology platform."