Etisalat launches catch-up TV on upgraded IPTV service

Rebecca Hawkes ©RapidTVNews | 12-10-2011

Gulf telecommunications operator Etisalat has launched the latest incarnation of its eLife internet protocol television (IPTV) service, to be delivered via optical fibre initially to triple play customers in Abu Dhabi, and then rolling out to residences across the United Arab Emirates.
The next generation service includes rich features such as catch-up TV, which allows viewers to choose to view a programme that was originally broadcast up to a week previously, with or without the use of the personal video recorder. This is another new feature which enables eLife viewers to record programmes on the hard drive of their set top box to watch at their convenience.
An extensive video on demand library, with over 650 Hollywood, Arabic and Bollywood films and series, is also now offered, including many in high definition (HD) and 3D. The content is classified by genre and searchable by various criteria.
Etisalat's eLife set top boxes have automatically been upgraded , so nearly 100,000 Abu Dhabi households can already access the upgraded IPTV service, according to the telecommunications operator which launched the service at Dubai's GITEX consumer fair today (10 October).
"Etisalat has been a pioneer in the world of telecoms and entertainment, providing rich content to TV viewing customers in the UAE for over 11 years. Over the years, we have keenly listened to our customers and enriched their home entertainment as per their changing lifestyles," said Matthew Willsher, chief marketing officer, Etisalat.
"Our customers today desire more interaction, more choice and more control in the way they watch TV. Through eLife TV, we are introducing an extensive TV service that will present new opportunities for information and communications to every individual. It offers them advanced entertainment options through personalized, easy-to-use and convenient TV and video services," he added.
Premium TV channels from OSN, ART, Firstnet, Pehla, and Abu Dhabi Media help make up the 350 TV channels available in 21 languages on the IPTV service.