Samsung reveals app/multiroom strategy

07.14 Europe/London, October 13, 2011 By Chris Dziadul

IP&TV Forum EurAsiaEastEurope2011 – ISTANBUL. Although Samsung apps are roughly split 50/50 between global and local content, the company tries to put more emphasis on the latter, according to Vassilis Seferidis, director European business development, Samsung Electronics Europe.
He added that video and recognised branded apps (such as the BBC iPlayer) are the most popular, with one forecasting the weather particular successful.
Furthermore, although its apps are free at the moment, “there is nothing to stop us developing pay-TV apps if broadcasters want.”
Seferidis spoke in some length about Samsung’s content sharing feature (DLNA) Allshare. Now supported by over 70% of TV products, it offers a multiroom solution.