YouTube launches in the Philippines

Louise Duffy ©RapidTVNews | 14-10-2011

YouTube has launched a local site in the Philippines, its first in Southeast Asia.
The online video giant, which is owned by Google, has signed up local content partners, including TV networks GMA, ABS-CBN, and TV5, as well as the Filipino Society of Composers, Authors, and Publishers (Filscap) and multinational Procter and Gamble.
Julian Persaud, managing director of Google Southeast Asia, said video sharing in the Philippines is one of the highest in the Asian region. “The Philippines has embraced the internet in truly remarkable ways... its internet population is probably larger than the population of other Southeast Asian countries,” he said.
Adam Smith, head of YouTube for Asia Pacific, added that Filipinos upload a huge amount of videos to YouTube – also one of the highest daily averages among internet users.

GMA-7 and ABS-CBN said they would put some of their TV shows on YouTube, while Filscap's deal with YouTube allows Filipino music artists and composers to receive payments from their associations when rights holders distribute them.

With the localised site in the Philippines, the company also announced that opening of the YouTube Partner Program to enable regular video content creators in the country to become content partners with YouTube and monetise their work on the site through advertising.
The Philippines site is YouTube’s 34th localised service.