Fox Licensing & Merchandising to launch BabyTV's products

Iñaki Ferreras ©RapidTVNews | 14-10-2011

Fox Licensing & Merchandising, the new business division launched by Fox Latin American Channels (FLAC) will oversee the international consumer products and end user sales strategy of FOX International Channels Latin America's BabyTV.
The new BabyTV's division, together with the licensing partners Ansaldo and Partyexpress Chile as well as the sales licensing agent P&L Global, will manage the exploitation of the brand through home video, toys, magazines and other children's categories.
So the first line of products will be available in the shops in the second half of next year. At the same time Baby TV also signed an agreement with a new licensing agent called Character Mix SRL for Argentina and Uruguay.
"Latin America has quickly become one of our strongest markets for the creation and distribution of consumer products of the BabyTV license" assured Ralf Kies, director of Licences and Global Products at the company.