Netflix inks exclusive content deal for CW network programming
Michelle Clancy ©RapidTVNews | 14-10-2011
CW owners CBS and Warner Bros. have agreed to give Netflix exclusive to stream previous seasons of scripted series that air on youth network The CW.
Starting with the current schedule and running through shows airing in the 2014-15 season, Netflix will also show members new episodes on The CW during their in-season broadcast.
Netflix has licensed the rights to stream more than 700 hours of previous-season episodes. These rights extend for four years after each series, current or future, ends its broadcast run on the network.
"This deal works across multiple levels for us," said Mark Pedowitz, president of The CW. "Not only will we be able to recruit new viewers for our shows through the powerful reach of Netflix, but it also makes The CW an even more attractive option to the creative community."
The exclusivity is for online streaming only; The CW content can also be made available via traditional syndication windows, electronic sell-through services and, on a partial-season basis, through authenticated cable providers.
Previous seasons of "The Vampire Diaries," "Gossip Girl," "One Tree Hill" and "Nikita" will be available to watch instantly on October 15, with previous seasons of "Supernatural" and "90210" beginning in January 2012. Episodes of all scripted series airing on The CW this broadcast season will premiere for Netflix members in the autumn of 2012.
"This is a forward-thinking agreement for a network whose programming occupies a unique space in the content marketplace," said Leslie Moonves, CBS chief, in a statement.
"It is a model that opens a new door for The CW programming to expand its audience reach through the terrific Netflix service, and creates a brand-new window for CBS and Warner Bros. to be paid for the content we supply the network. It also further illustrates how new distribution systems are providing premium content suppliers with additive revenue streams while still preserving traditional monetisation windows."