Telefónica to create content for RTVE

Iñaki Ferreras ©RapidTVNews | 15-10-2011

Spain and Latin America's main telco Telefónica has signed an agreement with Spain's national public broadcaster Corporación RTVE to distribute its culture and entertainment content.
This will not be the first time the telco has gone into content production, as it has already made 'Entre dos aguas', a music documentary, and 'Yo, de mayor, quiero ser español', a TV series about a group of Spanish people succeeding abroad. Also Telefónica is preparing 'La nube' a magazine on social networks and the internet.
Through the content creation Telefónica is taking further steps into the audiovisual market. Apart from being a content distributor, the company actively participates in the creation of the content, so giving viewers a new way of watching television.