Channel 4 sets record for technology partnerships
Editor ©RapidTVNews | 16-10-2011 The UK’s fourth broadcaster Channel 4 has revealed that it has now signed an unprecedented number of partnerships with new and emergent digital companies to pioneer multiplatform activity in the UK.
Such business relationships are part of a strategy announced in January 2011 to increase its digital diversity of supply and the channel’s Content and Commissioning team has now signed up 130 new creative digital companies, an increase of 28% on 2010.
The companies with which Channel 4 is now working with range from those supplying factual programming to education to entertainment developers and the multiplatform activity is expanding across the UK regions in 2011. The company notes that 54 digital creative companies working with Channel 4 are based outside London, compared to 33 last year.
Activity in the North of England saw Channel 4 work for the first time with companies including digital supplier 13 Strides, commissioned for design and editorial content for C4's IAAF World Athletics Championships. And in addition to producing the Street Summer website, Numiko are developing the website for Channel 4's forthcoming online comedy showcase, Comedy Blaps.
Other stand out relationships include a contract with social website developer Mint Digital and technical production company Lingobee; website company Monterosa worked on the multiplatform activity for New Look Style the Nation on T4; and Brighton-based Big Robot scored a first project with Channel 4 to create an online game for Channel 4 Education, Fallen City. Other major digital commissions from companies new to Channel 4 include Mobile Pie creating a mobile game for Misfits and an app for Made in Chelsea, both big returning series for E4; and Maverick and Mudlark are partnering to create the multiplatform activity around Channel 4's upcoming specialist factual series, Food Hospital.
Commenting on the deals and the partnership activity in general, Richard Davidson-Houston, Head of Channel 4 Online said: "Strength and diversity of supply are the most important drivers of our success. It is a huge privilege to be in a position to work with such an array of talented companies from around the UK." Susie Wright, Media Project Manager, Channel 4 Creative Diversity, added: "Diversity of supply is proving to be a major success for Channel 4. What's exciting for me is that we are working with more emergent and new companies than ever before, many of which have never previously worked with Channel 4."