Megacable joins quad-play party

Juan Pablo Conti ©RapidTVNews | 16-10-2011

Megacable, Mexico's largest cable company, is ready to become a mobile phone operator, too.
While this doesn't mean that the MSO has built its own cellular network, it does signal yet another instance in which a Latin American cableco has successfully managed to unify in a single monthly bill the provision of the holy grail of integrated telecoms services: pay TV, Internet access, fixed telephony and mobile telephony.
The latter was the only service still eluding Megacable. Thanks to a commercial agreement signed with Televisa a while ago, the company was already offering triple-play combinations (marketed through the YOO brand name) in a number of Mexican regions.
Called Megacel, the new cellular service will use network infrastructure belonging to Telefónica, according to news agency Reuters. Last year, Megacable had already indicated its intention to become a quad-play service provider by going down the mobile virtual network operation (MVNO) road.

By buying and reselling airtime from Spain's Telefónica, Megacable will be effectively partnering with the only true regional rival of Mexican magnate Carlos Slim's América Móvil – which in turn has been accused by Megacable as not admitting being the real parent company of Dish México, the country's second-largest DTH operator.
Megacable will begin selling its Megacel service this week. Initially, it will only be available in Guadalajara, where the MSO is headquartered. The company has stated it is confident it will be able to sign up around 100,000 wireless customers during its first 12 months of operations.