Channel 4 to be exclusive sales rep for PBS UK

Editor ©RapidTVNews | 17-10-2011

PBS UK, the UK version of American public broadcaster PBS has selected Channel 4 as its exclusive advertising sales representative for the channel which will launch on 1 November.

A joint venture between Canadian-born entrepreneur and venture philanthropist, David Lyons, and PBS Distribution (PBSd), which holds the international rights to the majority ofPBS’s programming, PBS UK will aim to bring its parent’s award winning quality public service output to UK audiences with programmes encompassing science, history and current affairs programming.

Initially available on Sky with the strapline 'where television matters', key highlights include the UK television premiere of Prohibition, the latest five part film by Emmy award-winning documentary filmmaker, Ken Burns; Special When Lit, an enlightening film on the history of pinball; alongside PBS’s highly regarded NOVA, AMERICAN EXPERIENCE and FRONTLINE strands which will broadcast every weeknight in primetime.

Channel 4’s sales department has been busily extending its third party sales portfolio and PSB joins a roster that includes More4, E4, Film4 and 4Music; UKTV’s 10 channels including Alibi, Blighty, Yesterday, Gold, Really, Eden, Good Food, Home, Dave and Watch; and six Box channels, namely, Box, Q, Kiss, Smash, Kerrang, Magic.
Commenting on the move, Jonathan Allan, Channel 4’s Sales Director said, “PBS and Channel 4 have a natural synergy – in becoming their sales house we’re helping bring the best public service programming from the US to a UK audience. The deal reinforces Channel 4 Sales’ position as the premium sales house for high quality public service content.”

Richard Kingsbury, General Manager of PBS UK added: “In the States, PBS is well-loved and trusted for its award-winning programming, so it was essential for us to select a company capable of delivering a high quality viewing experience throughout the ad-breaks as well. There’s an obvious fit between our two brands and we’re delighted to be represented by Channel 4.”