AT&T embraces social TV with U-verse iPhone, iPad app

Michelle Clancy ©RapidTVNews | 19-10-2011

AT&T has become the latest pay-TV operator to embrace social TV giving its U-verse IPTV support for four TV apps for iPhone and iPad that provide real-time TV content and social features.
“Customers want their TV viewing experience to be social, without distracting from the TV show on their TV screen, and they want their choice of apps from their smartphone or tablet to work seamlessly with their TV and enhance their favourite TV shows,” said Jeff Weber, vice president of video services at AT&T Mobility and Consumer Markets, in a statement.

“These apps allow you to interact and share details about the shows you’re watching in simple and engaging ways. And you can do that on the devices that are in your hands or right next to you on the couch.”
The BuddyTV Guide provides personalised recommendations, a customisable TV guide, reminders and real-time commenting; Miso offers sharing and recommendation capability as viewers watch a television programme; TV Foundry searches for shows, trailers, interviews, songs and companion content, then allows the app to sync it to the living room screen while commenting via Facebook and Twitter; and Wayin offers users the ability to share opinions with other Wayin community members on favourite shows.
AT&T is looking to capitalise on what it believes is an increasing customer demand for a multiscreen, multi-tasking experience. According to Nielsen, nearly 30% of TV viewers looked up info related to a TV program while they were watching it. Its rivals are already getting in that game, notably DirecTV, which recently launched its own Miso social TV app for Apple iOS.
AT&T added 202,000 subscribers in the second quarter of 2011 to reach a total of 3.4 million customers.