Netflix extends Android smartphone, tablet support

Editor ©RapidTVNews | 20-10-2011

Apples are not the only fruit for Netflix who has expanded its support for the Android mobile operating system with the release of a new Netflix app for the platform.
Following a period of corporate turmoil which has seen the company’s stock value plummet after a disastrous abandoned move to rebrand its streaming and DVD division, it’s back to the relative straightforward world of brand extension for the leading over the top (OTT) provider which claims more than 25 million members in the United States, Canada and Latin America.

In explaining the rationale for the move, Netflix quotes Gartner research outlining the fact that Android will likely account for 49% of the smartphone market by 2012 and that Android-powered tablets are an emerging, but rapidly growing category with the might iPhone and iPad.
The new Netflix App for Android adds Android 3.x-powered tablets to the list of Android devices supported by Netflix in the U.S. and significantly increases the devices supported by Netflix in Canada and Latin America. Netflix members can access the service on their Android devices by installing version 1.5 of the Netflix App, available as a free download in the Android Market.

"We're always looking to provide members new ways to enjoy Netflix,” said Greg Peters, vice president of product development at Netflix…We are excited to now offer the Netflix service on tablets running Android 3.x and …with the added support for Android-powered devices, Netflix members have greater flexibility than ever in watching TV episodes and movies wherever and whenever they want."