PBS brings programming to Amazon Kindle Fire, Amazon Prime

Michelle Clancy ©RapidTVNews | 20-10-2011

PBS has expanded its licence agreement with Amazon.com with that will allow Amazon Prime members to stream instantly, current and archived programming from the US national public broadcaster.
The content, along with the rest of the Prime Instant catalogue, will be made available, at no additional cost, to 300 devices including the Kindle Fire. Support for the iPad is thought unlikely.
Amazon’s new e-reader aims squarely at the iPad as a media tablet, so perhaps it’s unsurprising that no Prime app for iOS exists as of yet. PBS content, however, is already available for free on the PBS for iPad app, which features more than 300 videos, including full-length episodes, segments and previews with new content updated daily.
For Amazon, the PBS deal will bring the total number of Prime instant videos to 12,000 by the end of this year, more than doubling the Prime instant video title count since its launch. Users of the iPad-rivalling Kindle Fire gain a free month of Amazon Prime right out of the box.
Prime members will have access to more than 1,000 episodes of popular PBS television, which will roll out on the service over the next several months. PBS titles will include NOVA, Masterpiece Theatre and Antiques Roadshow, along with the Ken Burns series of documentaries featuring The Civil War, The National Parks: America's Best Idea, Baseball, Jazz and the acclaimed new series Prohibition, which premiered on PBS stations earlier this month. Prime instant video will also offer popular PBS news programs with day-after air availability from shows like Frontline and Washington Week.
Beginning in early November, and for the first time on digital video, PBS brings Prime members 200 episodes of The French Chef with the world renowned Julia Child.
"Expanding the reach of our content by making it accessible through digital platforms is a key priority for PBS," said Jason Seiken, senior vice president of PBS Interactive, Product Development and Innovation. "We are already delivering more than 150 million streams of programming across Web and mobile apps each month, so we are excited to offer more titles through Prime instant video and ensure that our acclaimed content is available whenever and wherever people want it."