LatAm: DTT penetration shows robust growth

Juan Pablo Conti ©RapidTVNews | 20-10-2011

One in ten TV households in Latin America will be actively receiving digital terrestrial television (DTT) transmissions by the end of this year.
That is the finding of the latest market report by Dataxis, an Argentine firm monitoring the region's telecoms landscape.
Titled DTT in Latin America 2011-2016, the research shows that the penetration of DTT in the region went from just 1.3% of all TV households at the end 2008 to an expected 10.2% in 2011. Measured in terms of total number of households, there will be approximately 13 million families accessing DTT systems by the end of December.
Growth is expected to remain very strong during the next five years. Based on Dataxis estimates, by 2016 the number of Latin American homes watching DTT signals will climb to 46 million – which would equate to 33% of all households where there's at least one TV set.
Should that forecast prove correct, DTT would then become the region's main multichannel TV platform.

In Argentina – arguably the Latin American nation currently more energetically working to deploy a nationwide DTT infrastructure – some three million homes have already installed an ISDB-T set-top box or integrated digital TV, according to government estimates.

An improved version of the Japanese DTT standard has been selected by all South American countries as part of their analogue switch-off plans. The one notable exception has been Colombia, which has opted to go with Europe's DVB-T specification instead.