ODG to distribute ITV content for Three
10.56 Europe/London, October 21, 2011 By Julian Clover

On Demand Group is to distribute mobile content on behalf of ITV after the commercial broadcaster signed a deal with the Three network to distribute shows over its mobile network.

It’s the first such deal ITV has made with a UK mobile operator. Included will be current and archive content including X-Factor, Coronation Street, I’m a Celebrity…Get Me Out of Here! and Secret Diary of a Call Girl.

Tony Kelly, CEO of On Demand Group, said, “We’re very pleased to be working with the UK’s leading commercial TV operator. Our deal with ITV is a key addition to the Three UK TV SVOD service and further evidence of ODG’s ability to implement targeted and compelling TV on demand services.”

ODG already manages on demand services for a number of operators Virgin Media in the UK, SFR Neuf in France, OTE in Greece, TTNET in Turkey and du in Dubai, among others.