BNI buy out beefs up Cisco IPTV proposition
Editor ©RapidTVNews | 21-10-2011 In a move aiming to advance its Videoscape service provider video strategy, Cisco is to acquire video back-office and content delivery network (CDN) technology provider BNI Video.
Said to be worth approximately $99 million in cash and retention-based incentives, the BNI deal follows recent Cisco acquisitions of ExtendMedia and Inlet Technologies, which were also part of bids to strengthen Videoscape TV. The video platform is designed to allow IPTV providers to deliver video experiences to any device and Cisco sees BNI's technology as making its overall proposition more compelling to providers by reducing operational costs and complexity, while expanding monetisation opportunities.
Cisco, along with Comcast and Time Warner Cable, was an early investor in BNI Video. Said Mike LaJoie, chief technology officer, Time Warner Cable (TWC): "[We] invested early in BNI Video, as it brought a unique software platform to market that addresses the back-office complexities of delivering TV Everywhere services…Combining forces with Cisco presents an opportunity to take video service providers to the next level with Internet video, helping to manage networks more efficiently to deliver advanced TV entertainment experiences to consumers."
"Cisco is committed to working with our service provider customers to deliver next-generation IP-based video experiences across devices," added Marthin De Beer, senior vice president and general manager of Cisco's Emerging Business Group.