HD TV growing rapidly in Latin America
Juan Pablo Conti ©RapidTVNews | 22-10-2011 From just a few thousand clients at the beginning of 2008, Latin America's high definition television grew into a two-million-subscriber market in 2010 – a figure that will be eight times higher in four years' time.
Argentinean market research firm Dataxis has forecasted that, by 2015, there will be over 16.5 million homes subscribing to an HD package from a Latin American pay-TV operator. Of those viewers, nearly 80% will be based in Brazil, Mexico and Argentina.
Right now, there are over 70 HD channels being broadcast across Latin America. While the technology is experiencing rapid growth, only 5.4% of pay-TV customers were also subscribed to an HD package at the end of 2010.
Come 2015, Dataxis expects the region's operators to have convinced close to 23% of their combined customer bases to take up one of their high-definition bundles – with the 2014 World Cup in Brazil probably acting as the main catalyst for new sales.
The highest numbers of HD customers (expressed as a percentage of total pay-TV homes) are expected to be in the Chilean, Brazilian and Argentinean markets.
Ever since HD TV transmissions made their official debut in Latin America (in Mexico in 2005), cable companies have always managed to sign up the majority of customers.
DTH providers have been closing the gap recently – a trend that is expected to continue over the next few years. However, by 2015 MSOs will still be leading the HD subscriptions race across the region, with more than twice as many viewers as their satellite TV competitors.