Orange TV launches dedicated 3D channel

Pascale Paoli-Lebailly ©RapidTVNews | 23-10-2011

French IPTV platform Orange is coproducing a new TV magazine shot in stereoscopic 3D and dedicated to the world of the third dimension.
In association with Troisičme Śil Productions, the new half-hour programme, entitled Mag3D, will be the first one entirely dedicated to 3D TV technology in France. It will offer a range of topics to inform, educate and entertain the viewer about 3D, including new film releases, sports events, documentaries, video games etc.
Mag3D will also allow viewers to experience visual aspects that are “both impressive and interesting,” according to Orange.
The first show will air on November 28th on Orange TV’s 3D dedicated channel 30, which is accessible to all Orange high-speed broadband customers who have HD TV, through fibre optics, IPTV or satellite and a 3D TV set. Mag3D will also be available on the DailyMotion 3D channel, on PC, mobile and on video-on-demand free of charge.

Since its first experiments in 3D for the Roland-Garros French International Tennis Open, in 2008, Orange has opened a 3D event channel broadcasting 3D sports—such as the tennis from Roland Garros, Premier League football and the World Surfing Championships—as well as films and even Albert de Monaco’s wedding.
Orange, which claims 15 000 subs to its 3D offer, wants to promote 3D among TV viewers, as all IPTV platforms push this technology to commercialised high-speed broadband and FTTH among subscribers. Yet 3D TV has not taken off yet in France, with only 150,000 3D TV sets sold in 2010, and 900,000 expected in 2011.