National Geographic leader in Latin America

Iñaki Ferreras ©RapidTVNews | 23-10-2011

Documentary channel National Geographic has become the leader among Latin American audiences.

During August and September the channel became the most-watched documentary television during prime time in the pan-region (Argentina, Brazil, Colombia, Chile, Mexico, Peru and Central America) with 0.27 rating points among people over 18 years old with pay TV, according to numbers revealed by Ibope. An excellent performance was obtained in Colombia, where it kept the number one position with 0.44 points P18+, followed by results in Central America (0.33), Chile (0.21) and Argentina (0.14).
Last month National Geographic reported an 8% increase in ratings during prime time, compared with the previous month. Also in Central America and Mexico, the channel increased its rating by 16% and 13% respectively, while growing 7% in both Argentina and Colombia.
Original production 'Profecías' about the different forecasts for the future of the world has been particularly successful. Its first episode took National Geographic to the top of the rankings among documentary channels and pay TV in Colombia and Mexico with 1.89 and 1.08 points, respectively, among men and women over 18 years old. In Argentina it reported 1.23 and 0.66 points in Central America within the same demo among pay TV homes, to become the leading documentary channel in those markets.
'Obsesión' is a another original production that has brought excellent results for NatGeo. It became leader in documentaries with in Colombia (3.20), Mexico (1.15), Central America (1.05), Peru (0.75), Argentina (0.40) and Chile (0.35). NatGeo was also the number one pay TV channel in Mexico, Colombia and Central America. Obsesión airs every Wednesday at 10:00 PM on NatGeo.