Telemundo joins Old Navy for interactive telenovela

Ińaki Ferreras ©RapidTVNews | 23-10-2011

Telemundo has signed an agreement with producer Old Navy for the production of its first online interactive telenovela, 'Estilos Robados' ('Stolen Styles').
The new programme will be broadcast on Old Navy's websites and also on its Facebook and YouTube sites.
This six episode series has satirical humour mingled with the elements of a traditional telenovela. At the end of each episode viewers are asked to select between two outfits the main character will be wearing in a scene of the next episode. The chosen outfit will decide the character's destiny.