Hybrid STBs empower satellite platforms
10.31 Europe/London, October 24, 2011 By Robert Briel Hybrid set-top boxes are rapidly being deployed by pay-TV operators worldwide, and especially satellite platforms, to help them deliver advanced services and manage bandwidth scarcity in broadcast networks, according to AIB Research.
In 2010, only 40% of set-top boxes worldwide featured hybrid capabilities, with many not yet enabled by software as operators were not ready to deploy IP video services. Hybrid box penetration will rise above 60% by 2016 as operators look at IP-based video on demand (VOD) and advertising solutions, as well as interactive content.
“Huawei has powered to first in IPTV set-top box market share from a distant fourth – a sign that APAC IPTV growth will outpace that of Europe in the coming years,” said Jason Blackwell, practice director, AIB Research , digital home. “Pace is once again the worldwide leader for set-top box shipments, with Motorola remaining in second place, and Technicolor a close third.”
“Satellite operators are looking to Internet-enabled set-top boxes to deliver advanced services over-the-top (OTT) in regions with strong broadband penetration,” said Sam Rosen, senior analyst, digital home. “In addition, operators in Latin America, the Middle East, and Africa are looking at hybrid satellite – Digital Terrestrial TV (DTT) platforms to offer national and international feeds integrated with local programming in a bandwidth-efficient way.”