Trace to boost distribution in Germany

Jörn Krieger ©RapidTVNews | 25-10-2011

French media group Trace wants to expand the distribution of its TV channels in the German-speaking market.
company has appointed James Wells of US Media Consulting as its distribution agent in Germany, Austria and German-speaking Switzerland.
"The appointment of James Wells further underscores Trace's commitment to the German-speaking markets", Olivier Laouchez, chairman and CEO at Trace, said in Paris. "Our investment in these markets started in 2005 and with James' expertise we look forward to accelerate the growth of our channels in these territories. Trace channels in HD are great complement to existing channels and the progressive extinction of analogue transmission will provide new opportunities to introduce our brand and content to these markets."
Trace operates music channel Trace Urban, Trace Tropical and Trace Africa as well as sports celebrities channel Trace Sports which are distributed in standard and high-resolution in 152 countries through 230 carriage agreements with cable, DTH, IPTV and mobile operators.
US Media Consulting has been active as a channel distribution consultant since 2003 and works closely with TV platforms in Germany, Austria and Switzerland.