UAE launch for Times Now, ET Now, Zoom

Rebecca Hawkes ©RapidTVNews | 25-10-2011

Etisalat has added three channels from India's Times Television Network to its UAE-wide internet protocol TV platform e-vision.
Times Now, ET Now and Zoom will be available as part of the eLife TV Asian choice basic package, in the first deal of its kind in the UAE by the media group which publishes The Times of India.
"The launch of our channels Times Now, ET Now and Zoom in the UAE now extends our international reach to 26 countries worldwide," said Sunil Lulla, managing director and chief operating officer of Times Television Network.
"Dubai is a large and important market since it has a significant Indian population and we are happy to partner Etisalat for our launch. The channels feeds will be open for advertising shortly and we look forward to helping brands use the opportunity to reach out to the Diaspora," added Lulla.
Humaid Rashid Sahoo, chief executive officer, e-vision said: "At Etisalat, we always endeavor to provide the most refreshing and relevant content to our esteemed customers. The addition of these new channels will further enrich our bouquet of services, while offering unmatched entertainment to our viewers."