Australian broadcasters invest a record A$1.23bn in local programming

Louise Duffy ©RapidTVNews | 24-10-2011

Figures released today by peak industry body Free TV Australia show that commercial free-to-air broadcasters invested over A$1.23bn on Australian TV productions last year – an all-time high. The data for 2010-11 shows that the vast majority of the $1.7bn spent on programming by commercial television networks over the last 12 months was invested in Australian content.
Australians have had access to more Australian content than ever before; 25,650 hours of Australian content was broadcast across all networks in 2010, and over 6,400 hours of Australian content has been broadcast on the digital multi-channels so far this year.
Forty out of the top 40 programmes shown on Free TV in 2010 were Australian productions; including dramas such as Packed to the Rafters, Underbelly and Offspring as well as Australia’s Got Talent, The Block and MasterChef Australia. A massive 5.2 million people watched the number one programme in 2010.
Free TV Australia CEO Julie Flynn said the new digital environment means networks are not only producing content for traditional TV viewing, they are also producing content for online and mobile.
“Australians have an insatiable appetite for free TV programming across a range of different devices. More than 14 million people are tuning into free TV every day, but they are also catching up with their favourite programmes online, or streaming content on mobiles," she said.