Mobile TV and video users choking networks
Joseph O'Halloran ©RapidTVNews | 26-10-2011 An upward trajectory of demand for higher-quality video resolution is leading to the increased impact on quality of mobile video and TV services.
According to network optimisation firm Bytemobile's latest Mobile Analytics Report, such network choking could spell problems for end users and operators alike as the former won't get the best viewing experience possible, which leads to less consumption of content, and the latter will struggle to ensure quality across all services delivered over networks.
In a finding that may be the worst nightmare of network managers, the survey found that subscribers are moving upward from 240p to 360p and 480p video content. Consistent with 2Q 2011, they are demanding higher-quality videos if across all device types.
Form factor, screen size and user interface impact mobile video consumption. On an average day, 17% of total laptop subscribers consume video content, compared to 11% of total iPhone subscribers and 7% of total Android subscribers. Less than one percent of feature phone subscribers attempt to consume video content.
As an indication of the business benefit of network optimisation, across geographies, subscribers on non-optimised networks view approximately 60 seconds of each video clip, while subscribers on optimised networks watch 90 seconds. During off-peak network hours, an individual subscriber will consume twice as much video content in a single session than they would during peak hours.
The survey also shows that on average, mobile subscribers consume their total daily video content in a single session with users clicking through multiple videos before terminating their session. On average, mobile video subscribers watch 10 videos sequentially.