TLC launches in Finland and Portugal
11.07 Europe/London, October 26, 2011 By Robert Briel
Discovery Networks International (DNI) has announced the launch of TLC in Finland on November 1 and in Portugal on November 2. The channel will also launch in Latin America.
With these launches, the lifestyle and entertainment network will reach more than 100 million households as of November 2, 2011.
“On the heels of TLC’s successful launches across Europe, Africa and Asia-Pacific, the upcoming debut of TLC in Latin America, Finland, and Portugal, the network now reaches 170 markets and more than 100 million households internationally, and 200 million worldwide,” said Mark Hollinger, president and CEO, Discovery Networks International, in a statement.
“TLC’s brand strength and programming diversity has become a powerful complement to the Discovery Channel brand—and the strong ratings generated by both TLC programming from the United States and original series created by DNI’s production team are already attracting loyal audiences in multiple markets around the world.”
In Latin America, Discovery Travel & Living will undergo a brand enhancement to become Travel & Living Channel (TLC) beginning November 1, available to viewers in 38 countries across the region. TLC will build off of the foundation established by Discovery Travel & Living.
On October 14, TLC launched in a further 46 countries across Africa through Discovery’s distribution partner, Multichoice. The pay-TV operator in sub-Saharan Africa will air TLC on Africa’s digital DStv service, which has 3.5 million subscribers across the continent. TLC is also available in South Africa on Top TV.
TLC also launched on October 6 in Denmark to 1 million households across the country.