Capablue adds PayPal to connected devices

10.56 Europe/London, October 26, 2011 By Robert Briel

Capablue has announced that it has partnered with PayPal for its Connected platform, enabling brands to offer connected device applications and services via a subscription or on PPV rental basis.
Connected is the platform for the development and deployment of applications to multiple connected devices. PayPal’s payment transaction functionality has been integrated with the Connected platform, enabling them to offer a range of VoD services through a variety of flexible payment methods.
Users will be able to access premium rate content from a multitude of devices, paying with PayPal within a connected TV for the first time in the UK. A PIN protection system will ensure that the process is fully secure with only the primary account holder having access to the payment service.
Tom Cape, managing director of Capablue, said in a statement: “We are pleased to offer more choice to the wide range of brands using our platform by introducing PayPal to the Connected VoD service. This is the first time that transactions on Connected devices have been enabled which will mean that users can provide a much wider range of products and services.”
Cameron McLean, general manager for merchant services at PayPal UK, added: “PayPal on the Connected platform will allow viewers a next generation experience on their connected device. This partnership with Capablue gives the users of multiple connected devices a faster, safer and more cost-effective way to send and receive the smaller payments typically associated with online content.”