KidsCo on demand online in UAE via Etisalat OTT service
Children's programming is to be made available online and on demand in the UAE via Etisalat's eLife OnWeb service, following a tie up between the telco's over the top (OTT) platform partner Endavo Media and TV channel KidsCo.
Paul Robinson, Global CEO at KidsCo, says: "The Middle East and Africa are real growth markets for KidsCo, so to add one of the largest operators in the region to our portfolio gives us a terrific platform from which to showcase our superb and growing library of content," said Paul Robinson, global chief executive, KidsCo.
"KidsCo's original programming, such as Boo & Me, is really popular with kids across these regions because they can relate – and that's our goal," he added.
In addition to Boo & Me, KidsCo broadcasts children's shows such as The Beach Crew , Babar, Max & Ruby and Rupert.
"We at Etisalat are working hard to ensure that our recently launched eLife OnWeb service delivers the users of the service the maximum choice and quality of content through many types of connected TV, Blu-ray DVD, smartphone, pad or tablet, PC or notebook, and TV set-top-box devices," said Matthew Willsher, chief marketing officer, Etisalat.
"We are delighted to announce that great content from KidsCo is now available to our users via the eLife OnWeb service."
Based in the Abu Dhabi, Etisalat has telecommunications operations in 18 countries. Following launch in the UAE, the company is expected to provide its KidsCo video on demand service in countries across the Arab world.