Hulu scores Hat Trick content deal in US
Joseph O'Halloran ©RapidTVNews | 30-10-2011 As it strives to stay ahead in the ultra competitive over the top (OTT) arena, Hulu is to premiere exclusively a variety of popular UK comedy and entertainment content.
Specifically, the online video provider has entered into a content agreement with Hat Trick International that will see it be able to provide nearly 40 hours of new entertainment and comedy programming to American audiences via the free ad supported Hulu platform as well as its Hulu Plus subscription service.
In terms of specific programmes, Hulu will be the exclusive US distributor of comedy Spy, which recently launched on Sky1 and it will stream the comedy Outnumbered, the factual entertainment series James May’s Man Lab and James May’s Toy Stories, the The Kumars at No.42 and The Worst Week of My Life.
Sarah Tong, director of sales at Hat Trick International, said: “We’re delighted that these fantastic shows will now be available to a huge US audience via Hulu. We’re embracing digital platforms which offer consumers a choice of premium content how and when they wish to watch.”