Amazon beefs up Prime online video for Kindle launch

Joseph O'Halloran ©RapidTVNews | 31-10-2011

Only days before its official launches its Kindle Fire device, has announced a new licensing agreement with Disney-ABC Television that will enhance the Amazon Prime online video service which is bundled with the tablet.
Amazon Prime customers have offer unlimited, commercial-free, instant access to nearly 13,000 movies and TV shows from firms such as CBS, Fox, PBS, NBCUniversal, Sony and Warner Bros.
Under the terms of the new deal, Amazon Prime members will have access to content from ABC Studios, Disney Channel, ABC Family and Marvel. Disney-ABC Television Group offerings for Prime members will include previous seasons of ABC's Grey's Anatomy, all episodes of the Phineas & Ferb animated series.
The content is available for viewing on over 300 different devices. Kindle Fire customers enjoy a free month of Amazon Prime right out of the box.
"We are excited to add some of the very best content available from Disney-ABC to Prime instant video," said Brad Beale, director of video content acquisition for Amazon. "This includes every episode of past seasons from the ABC hits Lost and Grey's Anatomy, fan favorites like Felicity and Greek, the popular Disney Channel show Phineas & Ferb and great animated series from Marvel. We're working hard to add even more selection for Kindle Fire customers and Prime members leading up to the holidays, and expect to have nearly 13,000 titles available in Prime instant video by early next year."