ITV set for strong service returns from French Open

Joseph O'Halloran ©RapidTVNews | 31-10-2011

As part of what it calls a landmark new three-year deal with the Fédération Française de Tennis (FFT), ITV has secured live broadcast rights to the Roland Garros tennis Grand Slam.
As part of its service, the UK's leading broadcaster will transmit extensive live coverage from the Roland Garros tennis Grand Slam throughout the 15-day tournament.
Supporting the core offering, digital sister station ITV4 and the online video platform will broadcast around six hours of live coverage from each day's play as well as highlights, with four matches, including both the men's and ladies' singles finals, also shown live on ITV1.
Commented Niall Sloane, ITV Controller of Sport: "I'm hugely excited that we have agreed a major new deal to bring the Roland Garros French Open to ITV. It's the first time that a grand slam has been shown live on ITV and with around six hours of coverage over each day of the tournament we'll be offering viewers more free-to-air coverage of the tournament than ever before."
Michel Grach, FFT Media & Sponsorship Director, added: "We are delighted that ITV will bring the clay of Roland Garros to British tennis fans. This new partnership will not only enhance the exposure and appeal of the tournament in the United Kingdom but is also an important first step in our new distribution strategy throughout Europe, working alongside MP & Silva to increase the free-to-air coverage of Roland Garros.