Bloomberg launches Bloomberg TV Mongolia
Bloomberg Media Group has announced the formation of new channel Bloomberg TV Mongolia, in partnership with The Trade & Development Bank of Mongolia (TDB), the oldest and one of the largest banks in Mongolia.
Bloomberg TV Mongolia, scheduled to launch in March 2012, targets a fast-developing region in Asia, with one of the best-performing stock markets in the region and an economy driven by growth in commodities and exports to China.
Gary Groenheim, commercial director of Bloomberg Television, Asia-Pacific, said: "Bloomberg TV Mongolia is the first business and financial news network targeted at this rising new market in Asia.
"We're pleased to partner with TDB to offer the local population better access to international business news, as well as serve business travellers as Mongolia continues to play a greater role in global trade and exports to China."
Randolph Koppa, president of TDB, said: "Bloomberg TV Mongolia will target the political decision makers and business leaders of Mongolia with essential and accurate news, data and analytics. As all Mongolians now own shares in the Tavan Tolgoi Mining Project, the channel will be a valuable new education source. "Today, TDB introduces a new era of media to Mongolia. With its partner, Bloomberg Media Group, TDB will present a powerful combination of expertise and knowledge of the local economy with global business and financial insight."
Bloomberg TV Mongolia will offer a mix of locally produced, local language content as well as English language news from Bloomberg Television. The network will be based in Ulan Bator.