YOU On Demand signs distribution agreement with Jinan Cable

Louise Duffy ©RapidTVNews | 02-11-2011

China's video on demand (VOD) platform YOU On Demand has signed its first distribution agreement with the Jinan branch of Shandong Radio and Television Networks Company in the Shandong Province. YOU On Demand expects to launch in November, with the service available to 100,000 digital HD interactive users by November and approximately 600,000 when the two-way network becomes available across the entire city. Jinan is the capital and a key city in the province of Shandong and plays a pivotal role in the province's cable consolidation of all 17 million cable TV households.
Shane McMahon, chairman and CEO of YOU On Demand, said: "We are very excited to be in partnership with Jinan Cable. Subscribers in Jinan will be the first in China to experience the quality of YOU On Demand's extensive programme offerings of over 100 Hollywood titles at any given time, like Harry Potter & The Deathly Hallows Part 1, Inception and Happy Feet in the comfort of their home. We look forward to partnering with Jinan Cable to provide their customers with the best in home entertainment."