Majority of TVs to be network capable by 2015
Editor ©RapidTVNews | 03-11-2011 The second survey of its kind in as many days has found that internet connectivity of TVs is rapidly becoming the norm.
According to the Q3’11 DisplaySearch Quarterly TV Design and Features Report, by the end of 2015 155 million, 54%, of TVs shipped will be able to connect to a network, double the amount that is expected for the end of 2011.
The analyst says that the latest generation of connected TV semiconductors, combined with digital broadcasting, is providing a fertile platform for rapid innovation in TV, in both mature and emerging markets. In addition, new lower cost LCD panel technology using LED backlights, shifts to out-sourcing, and new set designs are being investigated. Notably, DisplaySearch says that TV manufacturers are now putting behind them losses in the first half of 2011, and restructuring their business models.
The research suggests that the connection rate of TVs doubles when they have a wireless networking capability and that TV manufacturers are responding. The trend towards networking being a core feature of TVs has been highly apparent since IFA 2011 said Paul Gray, DisplaySearch Director of TV Electronics Research.
“The idea of TVs and companion screens is a powerful value proposition, both for selling smart phones and tablets that communicate with the TV, but also for mobile services to be enjoyed on the best screen,” he added. “The incorporation of wireless allows more than just networking, with powerful ad-hoc functions such as transfer of photos and video from a smart phone to a TV using Wireless Direct, or a program guide to be navigated without interrupting viewing.”