MediaCorp on the Oregan trail for OTT media player
Editor ©RapidTVNews | 03-11-2011 Singapore’s leading media company, MediaCorp, has chosen Oregan Networks as a key enabler of its up-coming over-the-top (OTT) interactive TV service.
The new service is designed to take advantage of the country’s famously advanced broadband infrastructure for the delivery of the operator’s library of content.
In addition to live TV, catch-up services and video on demand (VOD), MediaCorp plans to incorporate both standalone and contextual browser-based applications, such as voting, social networking, and related content. The set top box platform is remotely upgradeable, to allow MediaCorp to future-proof its service and application offerings.
Explained MediaCorp’s Vice President, Technology Services for Interactive Media, Seow Yoke Kong: “Oregan’s platform allows us to offer real-time, web-style interactivity that significantly adds to the entertainment value of our programming and provides an opportunity to engage with subscribers on a more personalised level.”
To support these aim, Oregan says that its tools will create the ultimate service differentiation and support significant new revenue models – through bespoke apps and increased viewer engagement. Oregan’s technology will provide the media player and run-time environment for MediaCorp’s interface applications, allowing users to interact with live and on-demand content via on-screen graphical overlays.
The software incorporates adaptive bitrate streaming of high definition video assets, dynamically adjusting stream quality to match real network conditions as content is delivered across television, PC and mobile devices.