Intel, Liberty Global lead funding round for commerce platform

Joseph O'Halloran ©RapidTVNews | 04-11-2011

Intel Capital has led a consortium of strategic investors including Liberty Global, and Grazia Equity in a $35.5 million funding round for multi-channel commerce platform Delivery Agent.
The company manages commerce across online, mobile and connected TV platforms for more than 40 global media partners and over 350 individual entertainment properties using a proprietary transaction engine with contextual serving capabilities.
The company's clients include NBC Universal, Twentieth Century Fox, CBS, Discovery Communications, UFC, A&E Television Networks, HBO and Showtime. The new round brings total equity funding in DeliveryAgent to date to $107.3 million and the new investors regard Delivery Agent as now well positioned to lead contextually relevant transactional capability across television and other digital platforms, both inside and outside of the US.
Germany will be one key target market. “Germany, with almost 40 million TV households, represents one of the biggest and most diversified TV markets outside the US. Based on its impressive track record in the US, Delivery Agent is best positioned to play a major role in the commercialisation of German and other European digital homes,” said Torsten Kreindl General Partner at Grazia Equity.
“This is an extremely exciting time for the advanced media industry,” said Mark Yi, Managing Director of Intel Capital. “Delivery Agent’s vision for how consumers will synchronously transact while consuming entertainment and advertising content across platforms is in alignment with Intel’s vision for the digital home and connected consumers."