Brazil and Argentina help drive DirecTV growth
Juan Pablo Conti ©RapidTVNews | 04-11-2011 The Latin American division of satellite TV broadcaster DirecTV has revealed a record jump in new subscriptions during the group's third quarter earnings results.
DirecTV Latin America (DTVLA) reported 570,000 net new subscribers for the quarter, nearly tripling the 206,000 it had achieved a year earlier.
According to the DTH operator, strong demand in Brazil – particularly in what it called that "market's middle segment" – and an increase in new sign-ups in Argentina were the main drivers behind the rush of new customers in the region.
Third-quarter revenues for the unit reached US$1.4 billion, a 46% increase compared with the same period in 2010. This helped push up total revenues for the group during the quarter to US$6.8 billion.
Average revenue per user (ARPU), a measure that has traditionally been linked with low figures in the Latin American pay-TV sector, appears to be climbing. At least certainly in the case of DTVLA, whose latest quarterly figures showed ARPU across the region growing by 11% to now stand at US$64.63 per subscriber per month.
The company also highlighted it enjoyed particularly low churn levels at its Venezuelan and Brazilian operations.