UPC unveils Romanian strategy

11.33 Europe/London, November 4, 2011 By Chris Dziadul

UPC has offered insights into how it has managed to turn its fortunes round in Romania and also discussed its plans for the future.

Speaking to the local press and quoted by ZF, the company’s CEO Severina Pascu said that increasing the number of packages from three to seven and introducing the Fiber Power product, with download speeds of up to 120 Mbps, had both played a part in gaining new subscribers.
This followed a period in 2010 when it lost ground to RCS&RDS and Romtelecom, which were both offering higher internet access speeds.
She also said that UPC’s HD and 3D package, which costs RON15 (€3.44) excluding VAT a month, now had almost 30,000 subscribers.
UPC’s DTH platform Focus Sat had meanwhile seen its subscriber total grow by 29% to 57,300 in the year to September 30.
It is expected to continue growing, boosted by the addition of HD channels to its offer in October.
UPC’s ARPU also increased by 1% in the third quarter and stood at RON34.31 in the first nine months of this year.
Pascu also said that UPC plans to invest in the expansion of its high-speed internet offer and will extend the coverage of its digital TV services, migrating customers from analogue.
She added that revenues would continue to grow through the provision of additional services rather than securing more subscribers.
Furthermore, she refused to comment on RCS&RDS, dismissing continued talk about a possible take-over of UPC Romania by the latter as speculation.