S&T gives Challenge a starter for 10

11.12 Europe/London, November 4, 2011 By Julian Clover

Strategy & Technology (S&T) has provided an updated MHEG-5 application for the Freeview version of Challenge, the Sky-owned channel that shows classic game shows such as Play Your Cards Right, Family Fortunes and Bullseye.
The brightly service can be found through the Red Button of the DTT feed of the gameshow channel. It offers viewers a selection of games, holiday offers and classified advertisements.
Colin Prior, Director, Strategy & Technology, said: The new Challenge service shows that MHEG continues as the principal method for delivering interactive services to UK viewers. With Freeview available in over 40 million homes, the Challenge application reaches this potential audience with benefits for viewers and advertisers alike.
Challenge is using a version of S&Ts MHEG Presenter, already in place at Sky, which allows broadcasters to create complex applications using graphical layout tools and structured content data, without the need to write any MHEG code.